Wednesday 6th September 2017
9.00 – 10.00: Delegate registration and breakfast networking in the Business Pavilion and Media Pavilion
10.00: Opening remarks from the conference chair, Georgina Adam
10.15 – 11.15: The Art Market in India. The opening panel of the 2017 London Art Business Conference will explore how digital media, one of the most increasingly influential mediums for conveying both information and art, is shaping the landscape and evolution of cultural consumption in India, one of the world’s fastest growing economies. India is expected to overtake the US as the second-largest smartphone market next year and with one of the largest and youngest populations across the globe, those working in the cultural sector are increasingly turning to digital media to connect with and develop their audiences. Speakers: Neha Kirpal (India Art Fair), Alan Gemmell (British Council), Abha Housego (Saffronart) and moderated by Melanie Gerlis (Financial Times)
This session was created in association with Flint PR.
11.15 – 11.35: Morning refreshment break and networking in the Business Pavilion and Media Pavilions
11.35 – 12.35: New Business Models for UK Private Museums and Foundations. This session will explore the challenges of creating successful models that support regeneration within the local community, attract international recognition, harness new technologies and seek to create an enduring legacy. The panel will also discuss the commissioning and collecting process, and ask what impact, if any, Brexit might have on these pioneering UK projects? Speakers: Robert Wilson (Jupiter Artland Foundation), Sébastien Montabonel (Montabonel & Partners), Jonathan Ruffer (Auckland Castle Trust) and James Carleton (Farrer & Co), moderated by Jane Morris (The Art Newspaper)
12.35 – 12.40: Pause for Thought: Trevor Horsewood presents a brief overview of the background and evolution of the Association of Art Historians’ campaign work in education. This provides an opportunity for delegates to take stock for a moment as to how they can give back, become an ambassador for art history and ensure history of art continues to flourish on the UK curriculum.
12.40 – 13.45: Buffet lunch served in the Business Pavilion and Media Pavilions
13.45: The Impact of the General Data Protection Regulation on Galleries and Auction Houses: GDPR is due to take effect in May 2018. It fundamentally changes the way that organisations are to treat personal data. Ian De Freitas from Farrer & Co will be outlining the main impacts that this far-reaching legislation will have on the Art market and explain the steps that need to be taken to achieve compliance.
14.00 – 14.45: Picking up the Pieces: The Real Costs of Artwork Packing and Conservation: In recent years we have observed an ongoing trend in the commercial art market towards using standardised, non-tailored art packaging to protect and prepare artworks for transit. What may at first seem a perfectly appropriate, cost-saving solution, frequently leads to significant artwork damage and thus high conservation costs, not to mention a potential fall in the work’s value. On top of that there may be insurance claims and reputational losses to the parties involved. This session will explore how conservation and packing specialists collaborate to mitigate such risks. Using real-life examples and cost analysis, our speakers will give practical advice on how to properly prepare artworks for transit or storage and present a range of solutions tailored to different budget needs. Speakers: Joanna Shepard (Joanna Shepard Conservation) and Mark Harton (Momart)
14.50 – 15.50: Breakout sessions: delegates to choose one session to attend
Session 1: The Gallery Think Tank: The Evolving Gallery Model.
With spiralling overheads and the growing significance of art fairs and online sales, gallery owners are invited to discuss how they are responding to the pressures and changes in the art market. Speakers: Vanessa Carlos (Condo & Carlos/Ishikawa), Lennox Cato (Lennox Cato Art & Antiques), Preston Benson (Cromwell Place) and moderated by Georgina Adam (Financial Times & The Art Newspaper).
Session 2: Managing reputation in the digital age: Just like any other, an art business is built upon reputation, trust and the quality of its people. In this context, what role can social media play? Laced with case studies and practical advice, covering legal issues, safety and reputation management, this session will explore:
- How social media can amplify both individual and corporate brand identity globally and how, as an art market business, you can prepare for this together with your team. What is the right balance between company and individual social media identities?
- Winning ways of using social media to build reputation
- ‘Social media regret’: what happens when a message is perceived or conveyed negatively and how to get back on track
- Building a large and relevant following is a key measure of social media success. If you and/or your firm is active on social media, where does legal ownership of social media contacts lie, especially when employment of social media-active staff comes to an end?
15.50 – 16.10: Refreshment break in the Business Pavilion and Media Pavilions
16.15 – 17.15: Brexit: An Opportunity for the British Art Industry? Earlier this year, members of PAIAM (Professional Advisors to the International Art Market) volunteered to consider how certain issues relevant to the British art industry might be affected by Brexit, and to inform the Government on them. These include the Artist’s Resale Right, consumer protection, anti-money laundering issues, taxation, custom controls and the export of cultural property. The aim of this initiative is to maximise the chances of the British art industry remaining vibrant, creative and competitive after Brexit, if not more so. During this session, four PAIAM members closely involved with this initiative will outline the issues being considered, the survey of PAIAM members on these issues, and how the Government is responding. Speakers: Pierre Valentin (Constantine Cannon), Craig Davies (Rawlinson & Hunter), Wendy Philips (Sotheby’s) and Anders Petterson (ArtTactic)
17.15 – 17.45: Setting the Global Standard: The Role You Can Play. With its unrivalled expertise, the UK art market now has the opportunity to help establish a global set of standards for better business and consumer confidence in the art market – twin goals that would address many of the challenges professionals face today on the international stage. The British Standards Institution (BSI), in its role representing the UK in the leading international standards organisations, will outline how other industries have responded to the call and what the benefits are of developing consensus industry standards for best practice. Speakers: Dr Scott Steedman, Director of Standards (BSI), Ivan Macquisten (ImacQ) and Rebecca Davies (LAPADA)
17:50: Closing address
18.00 – 19.00: Evening networking drinks in the Business Pavilion and Art Tech Pavilion
19.00: Conference close