Cathy Ma

Cathy speaks internationally on social media strategy and is the social media strategist at Interbrand and the Telegraph Media Group.  Until recently she was the Head of Social Media for IPC Media, a Time Inc subsidiary that covers over 60 award-winning iconic brands, including Wallpaper*, MarieClaire and NME.  Previously, she was an academic researcher on Wikipedia, a social user experience designer for Yahoo! and a social media consultant at Vodafone.