Freda Isingoma

Freda is an entrepreneur and investment banking professional who has worked in multinational and leading investment institutions in UK, US and South Africa. She has over 20 years’ experience in establishing successful business initiatives and managing investment funds. Freda is passionate about art and has been collecting Contemporary African and Diaspora art for 20 years.

In 2018 she founded KIISA. KIISA provides innovative investment fund and impact solutions that drive the growth, visibility, knowledge and sustainability of the Contemporary African and Diaspora art market. Furthermore, KIISA provides strategic advice, research and due diligence on art patronage, investment, and market positioning for businesses within the art eco-system.

She speaks on international platforms discussing art as an alternative asset, art ecosystem development and the impact of art investment on the global art world. Freda is a member of the Zimbabwe Pavilion Advisory Committee for the upcoming Venice Biennale in 2022 and the Advisory Board of Ayoken, a newly launched NFT platform focused primarily on the African and diaspora arts.