Freya Simms

Freya is co-founder of Golden Squared Consulting Ltd. Her career in the art and luxury world began as press officer for Christies Fine Art. In the intervening years she has also worked in-house for both Bonham’s and Sotheby’s where she rose to become Head of Marketing, Press & Special Events in 2002.

On the agency side Freya worked at Focus PR where she was an Associate Director working across art and luxury brands including the Fine Art and Antiques Fair at Olympia, The British Luxury Council, The Affordable Art Fair, Clarion Retail and Ceramic Art London. It was from there that she was poached by her client Clarion in 2005 to be Fair Director, managing all aspects of the renowned Art and Antique fairs portfolio held at the Olympia Exhibition Centre including: sales, operations, vetting, security, marketing, PR and events.

In May 2010, Freya founded Muse, the communications consultancy for the arts, luxury and design sectors, which won the PRCA Award for Consumer Campaign of the Year in 2012 and the Queen’s Award for Excellence in Enterprise in 2014. In 2015 Muse merged with long established arts specialists Cawdell Douglas to co-found Golden Squared Consulting Ltd with Diana Cawdell.

London 2017 workshop slides