Log in


We are delighted to announce the inaugural edition of the Art Business Conference took place in Cape Town, in association with Art Africa and Strauss & Co, on Wednesday 15th February.  The half day conference convened leading voices to discuss the art market ecosystem in Africa as well as focusing on trends in collecting art in Africa and African art and was chaired by art journalist, Riah Pryor. 

Watch the inaugural conference 



Coffee and Welcome


Opening Remarks: 

Frank Kilbourn (Strauss & Co) and Riah Pryor (Independent art journalist) 


Panel 1: 

The African Art Market Now: Art Ecosystems


Serge Tiroche (Africa First)

Dana Endundo Ferriera (Pavilion 54) 

Ugoma Ebilah (Bloom Art) 

Tristanne Farrell (Investec)

Rose Crosthwaite (Artsy)




Panel 2: 

Trends in Collecting African Art 

and What’s Next for Contemporary?


Louis Norval (Norval Foundation)

Nkhensani Mkhari (Latitudes) 

Heba Elkayal (art historian)

Chris Soal (artist)

Joost Bosland (Stevenson)


Conference close and networking drinks

Meet your host 

Riah Pryor 

Riah Pryor is an investigative journalist and author specialising in the relationship between art and law, supported by her experience working at New Scotland Yard's Art and Antiques Unit. She previously worked at The Art Newspaper as Art Market Assistant Editor and continues to write for them on a freelance basis, in addition to report writing and editorial consultancy for a range of art market clients.

Meet our Speakers

Serge Tiroche 

Serge Tiroche comes from a family with a long history in art - as collectors, gallery owners, dealers and auction house founders. He has been collecting contemporary art for over 30 years. He obtained an MBA from INSEAD in 1997 and was a Managing Director at Citi Private Bank until 2007, when he left in order to combine his passions for art collecting and investments. His mission has since been to enable a broader community to participate in the art world, by combining passion and investment, and to support emerging artists the world over. His first project was to found ST-ART, Israel's first art incubator project. He went on to invest in the Artist Pension Trust and serve as its global chairman until 2010. In 2011 he co-founded Art Vantage PCC Limited, an Art Fund focused on collecting contemporary art from developing markets, via the Tiroche DeLeon Collection. His most recent venture is Africa First, a private contemporary art collection he founded in 2017, and a support platform that includes a residency program as well as a multitude of commercial and philanthropic activities aimed at advancing the careers of emerging artists from Africa and the diaspora.

Ugoma Ebilah 

Ugoma Ebilah (Lagos, Nigeria) is a veritable multi-hyphenate. Trained in economics and business, she started her career as an oil and gas analyst before gaining further work experience in real estate and principal investments. She was subsequently employed as Head of Business Development at Helios Towers before deciding to tread the path of entrepreneurship. Deploying artistic expression for social impact has been a key weapon in Ugoma’s arsenal. For 10 years she has been Festival Director for Lights, Camera, Africa...; a film festival for independent and off-kilter films and filmmakers. Ugoma is also the moving spirit behind the annual Woman Rising event which celebrates female excellence and creativity. Ugoma’s current venture is BLOOM Art, a portfolio gallery and private art salon set in the heart of Victoria Island, through which she executed the biggest private secondary market art sale yet in Nigeria; an early 1960s painting by Ben Enwonwu MBE valued at approximately $1,000,000. This made her the first Nigerian curator and dealer to successfully sell and place a modern art piece of such repute and value. She is currently building Mbari Kola Foundation; a house of development for artists and people who enjoy the arts, which is set to impact many angles of theNigerian and African art space.

Dana Endundo Ferreira 

Dana Endundo Ferreira is the Founder and CEO Pavilion54, a one-stop digital platform and community around Modern & Contemporary Art from Africa and its diaspora that makes it easy to discover, learn about, acquire or invest in it.

Prior to founding Pavilion 54, Dana was a seasoned executive with over 15 years of digital and marketing strategy experience for Fortune 100 companies as well as startups across the globe. She has held leadership positions in various industries including Financial Services, Fintech and Marketing Technologies, including at Citibank and The Bank of New York Mellon.

She holds a master's degree in economics from the Université Libre de Bruxelles and was the first Congolese to graduate from Columbia Business School with an MBA. She has also completed several courses at Sotheby's Institute of Art and MoMA.

Originally from Congo, DRC. Dana has lived in 8 countries in 4 continents and speaks five languages. An avid lover of art and culture from a young age, she hopes to contribute to the development of a strong ecosystem that can support a sustainable development on the African art market globally.

Nkhensani Mkhari


Nkhensani Mkhari (b-1994) is a South African post-disciplinary Curator and Artist. The artist describes their work as a queer meditation on transience, aesthetic sociology and redemptive futurologies. Exploring what Individuality is, what collectivity is and what it means to share space.Their broad praxis spans from photography, painting, performance art, sound design and new media. Nkhensani continues expanding in their praxis, synthesizing mediums to evoke new passages of materiality in expanding public consciousness towards indigenous interfaces. Their research is a study on migration, myth and cultural practices of (re)memory, rooted in counteractive ways of seeing and modes of hearing.

Tristanne Farrell 

Tristanne Farrell is currently a Senior Investment Manager with Investec Wealth and Investment, managing a large book of clients.

Tristanne was born and studied in Cape Town and then relocated to Dublin, Ireland to work and study further in the International Financial Services Centre and has been with Investec Wealth & Investment for 18 years and was previously a Stockbroker at HSBCTristanne been collecting art for 20 years. 

Louis Norval 

Louis Norval is Executive Chairman of Homestead Group Holdings Limited, Chairman of Green Create W2V Limited as well as The Norval Foundation, which he founded.

He co-founded Attfund Limited, one of South Africa’s largest private shopping centre funds, where he served as Chief Executive and Executive Chairman. He was a senior co-founding partner of Norval Wentzel Steinberg Quantity Surveyors. Louis served as a Non-Executive Director at Capital & Regional Plc and at Hyprop Investments Limited.

Louis was the Chairman of Pretoria Country Club and also represented South Africa in golf in 1979.

Heba Elkayal

Heba Elkayal is a curator, writer and researcher based between Cairo and London specializing in modern and contemporary Middle Eastern art. She regularly consults for auction houses and private collectors, and works closely with emerging artists from the region. She acquired a master's degree in art history and curatorial studies from Columbia University in New York City, and has recently completed a graduate law degree in London so as to pursue a career in art law. She has recently started training as a solicitor in London. 

Chris Soal 

Chris Soal (b.1994) is an award-winning South African artist. Soal’s studio-based practice is sculptural in its output, working with objects and materials in ways that show not only a conceptual engagement with the contexts and histories of the objects but also re-enforce the body as a site for knowledge reception and production. Through his use of discarded and mundane ephemera, Soal’s work intuitively develops the familiar to the point of the uncanny. Soal’s works can be considered as a social abstraction that is deeply rooted and reflective of having grown up in Johannesburg, South Africa. His work is widely represented in numerous internationally renowned collections and has most recently been added to the permanent collections of the Brooklyn Museum, USA, and the MACAAL, Morocco.

Rose Crosthwaite 

Rose Crosthwaite leads Artsy’s Sales Enablement team and has been part of the global art marketplace for 6 years. During her tenure at Artsy, she has specailised in the African art market in both Sales and Account Management. She is passionate about supporting African galleries to reach international collectors and grow the careers of their artists online. 

Joost Bosland

Joost Bosland is one of the 13 partners that collectively own and run Stevenson, with spaces in Cape Town, Johannesburg and Amsterdam. He has been with the gallery since 2005, and works closely with artists like Moshekwa Langa, Robin Rhode and Viviane Sassen. Since 2007 he has been responsible for the gallery’s art fair programme, which now includes Art Basel, Frieze London and Paris Photo. Bosland serves on the organisational committee of the International Galleries Alliance, and the selection committee of FNB Art Joburg.



Your fortnightly digital art business digest including the latest in market developments, Web3, art & tech.  Plus updates on all upcoming Art Business Conferences, online events and training for your art business or collection.


Follow our activities

¬© Art Market Minds Ltd 2023.    Privacy Policy